15 seconds of fame
I’ve written before about the small amount of time you have to impart your story in your subscriber’s Inbox.
So here’s a list of what should be in and conversley out of your message to portray the most in the time you have.
In
A single purpose
Bullet points
Short sentances
Underlined hyperlinks
Color to clarify not confuse
White space
Out
Animation (for the sake of it)
Over 300 words of copy text
Images that total more than 60k
Rambling prose
All done