Internet Marketing

This is for those wanting a blend of information and support in one bite-sized chunk.

I have packaged up a couple of eBooks, a bunch of CD presentations and an hour’s worth of phone support and wrapped around it my usual 100% money back guarentee.

The page that tells more of the tale is here

I didn’t want to create another e-book to compete with the many out there. This is my go at cramming as much information I can into the one payment hit and with the phone support there I can bug you for a whole hour to make sure you do something different!!

Check it out if you dare……

Traditionally the unsubscribe link on an email has been the last piece of content on your email message. This has meant that subscribers have had to wade down to the end of the message to take up your link and leave the list.

For some this is too much work, so they are now choosing to take the short cut their ISP is offering at the top of the message. But by doing so they are hindering the overall deliverability of the email sender especially when it really wasn’t SPAM but a message from a legitimate list that the person has become tired of receiving info from.

Here are three images from some ISP’s that provide their users with options at the top of the message to classify what’s below as spam.

Some of these buttons feed SPAM checking tools so that when they are clicked enough they begin to affect the future success of email campaigns by the sender.

So perhaps its time to move that unsubscribe link to the top and make it stand out enough to compete with these ISP buttons shown above?

The picture above of me and my latest technical prop is the subject of these next few paragraphs.

I think the funnel shape closely maps the progress of your online visitor going from a prospect to a customer.

Ideally lots of prospects start at the top as they come across your web site while searching for what you offer. Some register for “stuff” and pass on their email address. But at this stage (probably at the same level as the wrinkles around my eyes) they get stuck - “constipated” and unable to move further.

Effective email marketing is the virtual “prune juice” that helps them move on down to becoming a solid lead. And I think I may stop here with the analogy, but you get the picture….

Have fun.

We started tracking them last Wednesday when their excessive clicks triggered our fraud protection engine and by Sunday they had amassed 72 clicks on the one Google pay per click ad for the same keyword.

Yes click fraud is out there and I advise anyone contemplating investing some of their ad spend to Google to wrap some fraud protection tools around what they do.

There are lots out there – Permission has its own that is based on one of the leading contendors and comes as part of our PPC services package (auto bid management is in there too).

Seventy two is a low amount compared to what could he happening out there. Make sure your protected from today onwards.

Happy tracking.