Internet Marketing

MarketingSherpa are out looking for quotes to fill their book of learnings for 2005 - here’s my stab at one that has helped me this year.

“Just by adding one more piece of the online marketing puzzle allows you see a completely different picture of whats happening.

It could be one more Adwords ad to rotate against the one you initially start or perhaps one more landing page to challenge the “sure winner” you kick off with or even another subject line to use in that email campaign.

You choose the extra piece you apply – but make the effort and you’ll reap the learning rewards that would have been otherwise lost .”

Online marketing can be as simple or as complex as you or your suppliers want it to be.

I think this funnel of a four short stages reflects some key tasks to work towards achieving online. (The percentages in the second stages are just some raw stats you can use to work on what amount of action you should expect from the traffic that arrives.)

Yes it could have been a matrix, and yes still it could have had 600 words wrapped around it to make it sound more complicated but in this case I think a few simple steps well done are the best way to go.

SPAM legislation in NZ is gradually inching its way forward – my pick being that by mid next year we will be underway. I’m not sure if its inclusion will herald the end of the trash that enters my inbox but something is better than nothing.

Here’s the main link from the Ministry of Economic Development