Welcome Your New Customers with Email Marketing
Friday, January 13th, 2006Les Mills has been New Zealand’s leading gym since first being established in 1968. The numbers are impressive; nine clubs, 250 personal trainers and a total of 10,000 gyms in 55 countries using the Les Mills Group Fitness classes.
While they have a nationwide membership that currently stands in the tens of thousands the process they followed of welcoming new members to their local Les Mills gym was still taken very seriously.
“We knew that the experience a new member had within the first 30 days of joining was very important” says Guy Needham, National Marketing Manager Les Mills.
Here’s a link to the PDF of the case study that tells the full story of how Permission helped Guy use email to effectively welcome new members in.