Internet Marketing

Are you putting off your next edition? Has it been a long time since hit “send”? And, was your last edition less news and more letter ?

It’s a common occurrence to see motivations wane when the tasks of turning out edition after edition of email newsletter dawn on those responsible. Plus this is especially the case when these publishing tasks are usually appended to rather than instead of other monthly actions.

So to help lighten the load here is a few tips to help those editions remain rolling out.

Firstly keep in check your expectations of how much content you actually require for each newsletter edition. It is better to have three news items of merit then a total of nine with six that are just there to make up the space. As subscribers we all welcome a newsletter that quickly gets to the point while bringing us information we value.

Secondly take a lead from the success of previous email newsletter editions. Most email deployment tools worth their salt will be able to tell you how many subscribers decided to click your links to “read more” on previous articles. Use this information work out what content areas are being well received and then plan out more along the same vein of interest.

Thirdly create some “electronic buckets” to snaffle away prospective newsletter content in as it comes your way during the month. I keep a “read and review” folder in my email folders list so I can copy messages across that are worth using in my next edition. And my web browser has a similar folder where I can store away pages that are worth considering at content creation time.

And finally if all else fails try planning.

Now I know for some this will be the first on the list but for others that are more tactical than strategic a good content plan can help get some direction on what content is worth producing. Take one whiteboard add some chocolate include a jug of strong coffee - let marinate for 30 minutes with a keen crowd and you should turn out a cunning content plan of your own.

In its basic form this will have a content area for each edition and some initial suggestions on who will create what to fill the three spaces on offer.

Have fun and do keep publishing again, it’s not that scary once you get stuck in.

Hourly reports from Google Adwords can help to reveal some interesting facts about when your searchers are looking for what you offer. Where are the clicks and impressions going? Is your product a daytime or evening seach subject? And why waste your clicks on low traffic times? go here for more from Google.

MarketingSherpa has unleashed some great content for those interested in Business to Business lead generation ideas - there’s a MP3 of the presentation and a PDF of slides - on initial look it seems good stuff - go here for stuff

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A few weeks back we published the August Edition of Subscribe. You can get your copy by going here. If you would like your own copy, and delivered a bit earlier on in the month… then subscribe off our home page here (you get some extra content for subscribing).

Are your subscribers just waiting by their computers for your next email message to arrive? Here is a great case study from John Deere - via MarketingSherpa that is worth a look through (prior to Aug 27).