Internet Marketing

One of the areas we will be covering on day one of the Practical Email Marketing workshop is the use of automated email marketing campaigns that are triggered due to specific customer / prospect behaviours.

It’s a growing space and can provide some highly relevant email messaging to your subscribers.

Not many companies are using this strategy yet - but I’ve found one that has been successfully doing it for a while and is willing to talk about it with the group.

The “show and tell” will be to the point allowing all those attending enough time to ask all they can.

As the printed stuff is now out and about (more on the MA site) here are some pointers for those considering coming alone.

I am co-hosting this event with Amanda Partington from Jericho - we are working through last years content busily updating and adding in more.

Over the workshop two days there will be a project that teams will work on - last year the feedback was that the subject given was a challenge to shoe horn into the tasks that were set - this year we picking one that allows you plenty of freedom to flex your creative minds.

This is not a “sit still and just listen in event” - the numbers we are going for will enable for lots of interaction between Amanda and I and the rest - hence it may sell out.

I remember being at a MA event in early 2000 (back when it had a D in there) and hearing an overseas speaker ask the 300 plus audience if anyone in the audience who received spam could raise their hands - none did, what a different environment email marketing lives in now.

Things have obviously moved on since then - parts of email marketing have become easier to perform and others are much harder to get right.
We will point out what part of the process fits into each camp - with ideas on how to make the hard less problematic.

Email me if you want to know if anything specific is included . chris at permission dot co dot nz

Email opens - clicks - and visits are all great signs that there is someone out there at the end of your email list but really what online marketing is all about is seeing lead generation forms filled and extra online sales made.

That’s where the trail can get a bit harder to follow - but where the real action takes place.

A campaign that looks great at the activity end (open - click) can be attrocious at the hard end of lead and sales generation.

Over the last 6 months we have been spending more time setting up the “handover” tracking that needs to happen between an email and the website analytics tools to create this information and help us track its improvement.

I’ll post some examples soon.