Back to school
At 2.00 pm today I will be a guest lecturer to a class of 44 e-marketing students at tertiary institution in Auckland.
So why is this important? And why spend the time here?
Well as you may or may not know I live in New Zealand.
A country at the far end of the world – many miles away from the American, Asia and European markets that it desperately needs do well in. Plus it’s a country that needs to be a niche player that will market its wares to large markets that are many thousands of miles away from its own.
And funnily enough it can take the same amount of time to send an email message from one side of our great city as it does to skip across the globe.
Therefore I believe that online marketing can and will become a key ingredient in the success of promoting the wares of this great country. And therefore the more qualified online marketers there are out there the greater our chances to make New Zealand the best it can be.
I’ll let you know how i get on.