Behaviour Based Email Marketing - Show & Tell
One of the areas we will be covering on day one of the Practical Email Marketing workshop is the use of automated email marketing campaigns that are triggered due to specific customer / prospect behaviours.
It’s a growing space and can provide some highly relevant email messaging to your subscribers.
Not many companies are using this strategy yet - but I’ve found one that has been successfully doing it for a while and is willing to talk about it with the group.
The “show and tell” will be to the point allowing all those attending enough time to ask all they can.