Internet Marketing

Here you are - as talked about earlier you can now have a read through the details of my new product ChatterBox.

Have fun

It’s coming soon - ChatterBox is a small but perfectly formed application that sits on your PC and helps you speak to your web visitors.

I’ll have a page up soon for you to register for a 15 day trial.

Start loosening up those lips.

Earlier on last week, Simon Young, dropped in and interviewed me for an article he is writing for Marketing Magazine. I was one of many being quizzed so not sure if any of it will make it into print but it was fun. This is the un-edited, “just as it went” version.

We covered these points: -

Stream out the audio from the player below or click here for the native 35min approx MP3 file

Last February I ran conference on email marketing in Auckland and invited Derek Scruggs to make the trip down to the South Pacific from his home in Boulder Colorado to provide some future insight. Now nearly a year on I called him up, put him on the spot again and asked for an update on:-

What keeps him busy these days. (Links to the two businesses he comments on are Click Thru Stats and Fan Prints.)

Streaming audio player is below, or pick up the MP3 (4.5Mb approx 25 mins) here

Simon Young writes for Marketing Magazine, whilst also operating his own business, Simon Young Writers. Last month he wrote an article “Logging On To Blogging”, where for many he introduced it as a channel worth consideration. Earlier on today I called Simon to cover off the base questions people have asked me on blogs and the act of blogging.

These included:

Listen in here. (Audio file should self start and runs for approx 20 mins.)

Last Friday I spoke with Mark Littrell, the Marketing Manager for business software company Information Management research (IMR), about his thoughts on effective online lead generation.

Earlier on in the year I had read about him in MarktingSherpa and was keen to see what else he could share with my listeners interested in lead generation.

We had a great chat that I think you will enjoy, here’s the streaming interview (auto plays when opened).

In this interview I put Justin Burke from Itchy Feet Travel on the spot to reveal how he grew his travel email newsletter list from zero to tens of thousands of opt in subscribers in a few years.

So what’s his secret? Trade shows and a novel way to stand out from the competition crowd, listen in here.

Times are a changing at the New Zealand DMA (Direct Marketing Association), come February 2005 the “D” is dropped and the Marketing Association is born.

Is this just a simple name change? And why is the change necessary? Plus what does it mean to the existing membership services that are currently offered? This afternoon I sat down with Keith Norris, the DMA’s chief executive to quiz him on these points and more (are the subs going up).

Plus I couldn’t help but ask about the impending status of local legislation on SPAM. This audio recording goes for 13.5mins. Click here for an audio stream and listen in or download the MP3 file (6.1Mb)here.

Keen to create content?

Calling all those interested in online marketing. I am looking for people in the online marketing industry that are keen to catch up over the phone and talk about marketing online. It’s a trial but I think the talks could be fun and what’s more could provide some great content for others to listen in to later on.

Let me know if you are keen. Just use the form here to kick things off

All the best,

Nothing to do with email marketing but a lot to do with great content.

I have just finished listening in to a two part interview of Steve Wozniak of Apple fame recorded earlier in the year. Its an enthralling tale of one of the computer greats that made a lot of what we take for granted today possible. It’s all care of IT Conversations, click on and listen in.

I use audio quite a bit in my own and my customer’s email marketing.

Why? Well from the feedback I have it seems to provide a closer connection point with a fair sized bunch of subscribers.

But how about streaming audio and video at the same time? Well it seems it’s coming soon. Have a peek yourself and get ready to see my ugly mug chatting away.

I think it went well.

Here’s some audio ramblings on the result.