Internet Marketing

This is my simple video of a scrolling Inbox – I hope it helps you picture the environment your next email message is being delivered into. Because your subscriber’s Inbox is a moving space.

Once delivered your message gradually scrolls downwards as more mail arrives on top.

Some Inboxes scroll faster than others depending on the amount of mail they get.

SPAM (if it arrives) makes all Inboxes scroll faster.

My Inbox is speeding up – as I receive more and more email. My pick is that your subscribers will too.

Masters of the From and Subject line will make it through OK. How will your email marketing survive?

Looks like the Australian SPAM act has some teeth….

Look here

This Computerworld article reviewing a recent conference at MIT gives some hope to those like me who have an Inbox groaning under the weight of SPAM.

Here’s just a small quote grab…

“On the legal front, Jon Praed, founding partner of the Internet Law Group, drew cheers when he reported that convicted North Carolina spammer Jeremy Jaynes was sentenced in November to nine years in a Virginia jail. Jaynes — No. 8 on Spamhaus’s Register of Known Spam Operations, or Rokso, list — was charged with sending millions of pieces of spam via a program called RoboMail to America Online Inc. customers in 2003. AOL is based in Virginia.”

I’m sure my email address is not the target spot of every person wanting to commit online fraud out there (but I could be mistaken) BUT I’m receiving a mass more phishing email marketing than this time last month.

Now I see from the latest graph below from the Anti Phishing Working Group that I’m correct : the stats are heading north.

Here are two (Citibank and Suntrust) that arrived over the weekend purporting to be someone they are not. How are you managing to inform your customers on the ways they can recognize legitimate emails from you?