Perhaps a suit and tie would have added a bit more to the content but here is a very early and rather rough take on my latest foray into placing video tips online.
And yes I know I don’t stare down the “barrel” enough but it’s a start.
This is my simple video of a scrolling Inbox – I hope it helps you picture the environment your next email message is being delivered into. Because your subscriber’s Inbox is a moving space.
Once delivered your message gradually scrolls downwards as more mail arrives on top.
Some Inboxes scroll faster than others depending on the amount of mail they get.
SPAM (if it arrives) makes all Inboxes scroll faster.
My Inbox is speeding up – as I receive more and more email. My pick is that your subscribers will too.
Masters of the From and Subject line will make it through OK. How will your email marketing survive?
This month’s newsletter is out and about. You can see a copy here Plus here’s the video review of what it includes and why.
This post is in both text and as a short video here.
I am working on a few online lead generation projects at the moment. Part of this process is brainstorming out what pieces of content could really help propects with their decision process and therefore provide enough value to become lead generation winners.
These sessions are all about taking away what we know of the product or service we are working on and replacing this with a strong understanding of how the prospect will decide what to buy and what this decision will mean in the grand schemes of what they want to achieve.
A great friend of my recently reminded me that during this process we shouldn’t forget that usually a product or service can be just a small part of the solution a customer is wanting to achieve. And therefore some of the best content pieces are not just to do with how your product can be used but perhaps something that represents part of the whole solution.
For instance, say you sell software to help design furniture. The obvious content area for this is a white paper that lists out what such software needs to include. However designing furniture in the most efficient way using a package like this is just part of the process of producing a winning product. You could offer lead generation content that offers ways to run brain-storming meetings to start the design process off? Or even how to survey your customers to find out what needs to be included in the proposed design makeover?
Each of these two pieces show to your prospect that you understand the full process they need to go through to achieve their ideal result, not just your product piece of the pie. And achieving any emphathy like this goes a long way in online marketing.
Things are getting better with the video production. Below is my eldest saying hello to here class, without the hum that we have had before.
Not to be out done here’s her youngest sister with a similar message. Yes she looks cute but don’t be fooled - this one has a temper you wouldn’t believe…
The quality is a bit furry, probably due to the low connection speed at home - I’ll put some more up tomorrow to see if it improves.
Here is my first Instant Video post. Yes its quite rough, yes it is well short of content BUT it is a start.