Fail to plan : plan to ???
Planning shouldn’t be an onerous task.
The other day I sat down with a customer team to plan out their email marketing activities. After just a few hours we had put together some great points that outlined the proposed outcomes, content, frequency and direction of their email messaging.
My four step methodology took us through the process and we were done and dusted in record time. Planning shouldn’t be a difficult task. Check out this document as a thought starter. Or if you would some more interaction, here’s a streaming ppt preso to kick some ideas around. Now how does it go? Something like fail to plan – plan to fail??? Have fun.