FROM yourbestbuddy@corporate.com
The importance of testing the “From” address for your own email marketing is well known but surprisingly few marketers actually transform intention into action.
For those needing a prod in the right direction Chris Baggott’s post here explains some great reasons why perhaps your next email should be seen to come from the person your customer deals with the most rather than the name of the business they are buying from.
No surprise here, people buy from people not companies.
And yes this may mean a bit more work in the production of the campaign (merging multiple From addresses based on the profile of your subscriber) but in the drive to increase response rates it may be one of the few small things you can do to improve results.