Heat Maps for Email
I picked this up from a MarketingSherpa email update just in over the weekend. In it they talk through how Sony Ericsson puts together its global email programs – it’s quite a good read and worth a look over.
Part of the story is how Sony Ericsson has invested in their own heat map technology and use it for testing each campaign before they send it out. I have seen heat maps referenced for web pages but never email – here’s the example email heat map they show.