How many personas visit your web site?
One of the top email newsletters for lead generation is from Grokdotcom. Their latest newsletter is out and about and worthy of a peek. It’s simple logic that is rarely enacted on. Your web site is not visited by a pool of unique visitors – there are different people out there with different needs wanting to achieve different tasks. One size does not fit all when it comes to designing the voice of persuasion for your web site.