Is testing just too testing?
Every month or so I open up the Permission offices for customers to gather over a fresh coffee and a few sweet pastries to talk about a range of subjects generally to do with online marketing.
This time we also talked about testing .
Specifically the amount of testing people did with their own email marketing.
I posed the question of what each was doing in this area and then around the table we went looking for feedback.
It was a short discussion.
There’s not much testing going on out there.
Its more a function of “ build and blast” and then onto the next job.
Perhaps it’s a sign of under resourced NZ marketers? Or maybe it’s a general state of thinking “ this is the best I’m going to get anyway so why do any testing”
Well I’m off to do my own research as I think there’s an opportunity here for better results - so expect more testing results to be shared in this blog.