Its not about you
The other day during my short lecture I asked the e-marketing students what the world’s best email marketing newsletter would contain for them. The answers were fun: -
• Answers to exams
• Rugby scores
• Advice on how to write an online marketing plan
• Tips to make their homework easier
Then I challenged them to think that if they were a marketing exec of a mobile telco wanting them all to subscribe to an online communication that it would be these areas of content that would entice them to join rather than latest mobile gizmo type and colour.
Good email marketing contains great content that attracts the right audience. Or, it’s not about what you want to say it’s what they want to hear….