It’s not rocket science
As a customer I like to hear from my suppliers on a reasonably regular basis. Once ever six weeks telling me how they are going and what more they can do for me would be fine. And of course email would be the easiest way for me to digest this information. But how many do this, NONE.
You don’t have to be brilliant to stand out from the crowd. Just do the basics of keeping in touch, that’s all.
If you don’t already why not start planning to keep in touch with your customers – you may be the first to stand out from the crowd.
Look at this case study on how one business stopped looking for new business and mined the existing business they had. It’s an insight.