Key Notes on Email Delivery
“It’s a lot more complicated that I thought”
I frequently hear this statement from marketers just kicking off with their own email marketing. Well I’m sorry to say but it’s getting more complicated by the day. For instance the issue of improving your chance of your email messages being successfully delivered involves a bucket of more complication.
And if you wondered why this is worth any more of your brain power then check out this comment.
“The main hurdle e-mail marketers face in the next 12 months is e-mail delivery,” from a Dec. 23, 2004, report from JupiterResearch. In a recent executive survey, “57 percent of e-mail marketers said it would be their biggest challenge during the coming year.”
Here’s two articles to help you pick up the basics on the main concepts floating around the web on technologies being used by ISP’s when they are determining how to treat your messages. Both written by Jeanne Jennings hosted on Click Z
Have fun
February 21st, 2005 at 2:55 pm
It’s really important that companies push their ISP’s to implement SPF/Sender ID / Domain Key solutions. Unfortunately, we’re in the middle of a standards war. We won’t be able to get much respite from SPAM until one standard becomes more dominant.
I am a supporter of SPF, and have been promoting to others since early last year. I had the mis-fortune to receive “spoofed” SPAM email from my own domain within 2 weeks of registration!
The sooner we get this sorted out, the faster phishing scams will be a thing of the past.
ps. You should upgrade you wordpress software to version 1.5, which has better comments SPAM protection.
February 21st, 2005 at 2:55 pm
It’s really important that companies push their ISP’s to implement SPF/Sender ID / Domain Key solutions. Unfortunately, we’re in the middle of a standards war. We won’t be able to get much respite from SPAM until one standard becomes more dominant.
I am a supporter of SPF, and have been promoting to others since early last year. I had the mis-fortune to receive “spoofed” SPAM email from my domain within 2 weeks of registration.!
The sooner we get this sorted out, the faster phishing scams will be a thing of the past.
ps. You should upgrade you wordpress software to version 1.5, which has better comments SPAM protection.