Lead Generation : Step 1
Each day people come to your Web site unannounced. They arrive, have a look around and then move on. To you they are anonymous Web browsers. Even your Web site tracking system sees them just as “unique visitors”, faceless viewers that remain hidden even to the most technologically advanced systems.
But this needn’t be the case. If through online lead generation we can tempt them to “raise their hand” by registering to receive a piece of content they value then you start to see the types of people that are visiting and begin to tempt them with the content you offer.
The first step in getting this hand raise is to stop thinking as an online lead generation marketer and more as a prospect intent on solving the problem(s) they want by using your product or service.
List out the problems they will be facing (or the jobs they want done), the concerns they will have, the information they need to suppor their decision. Hey even sit down with a few and ask them these same questions!
Then look around at your competitor Web sites and see what they offer your prospects in this same state. Make a list of the content available and that missing. And then start working filling the gaps.
Your lead generation list may include reports, research, buying guides, third party interviews, presentations even client case studies. Make your content rich and unresistable to all the ideal prospects that come your way.
Plus here’s some audio from me on why a Contact Us page is not on its own your idea lead generation device