Lead Generation Step 4 : Gathering More Prospects to Your Web site.
Once you have a process that effortlessly converts a good percentage of your browsers to prospects then its time to gather more to your Web site.
But before you look outside of your Web site check to make sure you are making the most of what’s inside first.
Does your home page clearly show prospects the content that is on offer?
And, if you have an email newsletter is the subscription form on the front page or is it hidden deep into your Web site where nobody can see it? Or even better is the subscription form on EVERY page?
Think about creating, or having created, image tiles (small squares of images) that catch the attention of your browsers and, once clicked, take them to your high performing registration page. Frequently we find “browser converting” content sitting idle, hidden inside a Web site never receiving the attention it deserves. Bring it out to the front and make it work for you.
Once all this is completed then our attention should now turn outward to the wider expanse of the Internet and all it can offer to bring you more prospects.There are two areas I recommend you looking into; search engine marketing and third party email newsletter advertising, both can work extremely well.
Search engine marketing is an Internet discipline on its own, so I’ll try not to get too deep into the subject here. Basically you have two options. Firstly you can have your Web site optimised so that when a search engine “spider” visits your site, you can make its path a simple one and therefore it correctly classifies your content under the keywords you want to be seen under.
Therefore when a prospect uses a term that fits your product or company in the search engine spider’s Web site your company “should” appear beneath their search term.
All this relies on your Web site being spider friendly plus some pre-thought on what terms you want to tell the
spider to use when helping searchers find your Web site.
Or secondly you can take a short cut and invest in making your Web site place highly on the right hand side of search engine results when prospects type in search terms that you want to be seen under.
The good news is that with this option you only pay when someone clicks from the search page to your site hence the term “Pay Per Click” advertising. Suffice to say that Google is the king of the search engines so a good bunch of your attention should be placed here for either option.