Practical Email Marketing Event - May 14 & 15th
As the printed stuff is now out and about (more on the MA site) here are some pointers for those considering coming alone.
I am co-hosting this event with Amanda Partington from Jericho - we are working through last years content busily updating and adding in more.
Over the workshop two days there will be a project that teams will work on - last year the feedback was that the subject given was a challenge to shoe horn into the tasks that were set - this year we picking one that allows you plenty of freedom to flex your creative minds.
This is not a “sit still and just listen in event” - the numbers we are going for will enable for lots of interaction between Amanda and I and the rest - hence it may sell out.
I remember being at a MA event in early 2000 (back when it had a D in there) and hearing an overseas speaker ask the 300 plus audience if anyone in the audience who received spam could raise their hands - none did, what a different environment email marketing lives in now.
Things have obviously moved on since then - parts of email marketing have become easier to perform and others are much harder to get right.
We will point out what part of the process fits into each camp - with ideas on how to make the hard less problematic.
Email me if you want to know if anything specific is included . chris at permission dot co dot nz