Sweating over the SEND
As you can see I know what its like to sweat over the keys as you are just about to send out your latest email marketing campaign.
Within a few minutes tens of thousands of customers are going to see all your efforts climbing into their Inbox. Good or bad, the process of getting the message from you to them will be done and dusted in a few minutes rarely allowing you enough time to alter things mid-course if there is a problem.
A while ago I put together this check list as start that I follow when pushing out a campaign. Have a look and let me know if there needs to have more added in.