Twenty Questions For Online Marketing
Here are just 20 questions that are worth an answer.
Lead Generation Questions
What is the sales / lead generation conversion rate of your web site?
What are you testing this month to see if you can improve your conversion rates?
What pieces of content that you offer attract the best leads?
What search keywords bring you the best sales / leads?
Where do you rank for these terms in the search engines your prospects use?
What are you learning from Google Adwords this month?
What are the “well traveled” pages in your site?
Conversely what pages are dormant and never see the light of a web browser?
How many inbound links does your site have?
How are you growing this value?
Email Marketing
How did your last customer email newsletter go?
Did your prospect email message work out as well?
Do you know what either group of subscribers saw when they received your last message?
Are you effectively using the tracking information of who opened and clicked that you have paid for?
Do you know that all your messages make it to their destination?
Open rates – are they on the up?
Subscriptions rates – are you growing – flat line or falling?
Is your email marketing still converting to sales?
Are you delivering email into markets that have SPAM legislation? And are your messages compliant?
Both
Does each month close with new learning’s from the last 30 days online activity?
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