Wake up your sleeping subscribers
I have been through this presentation from Clayton Christian time and time again and on each hearing I pick up something new on product innovation. It runs at a steady, informative and engaging pace, and worth a download to your ipod or similar.
So what has this got to do with email marketing??
Well as you can well imagine based on the value of this particular piece of content when the IT Conversations email drops into my inbox it receives a lot of attention. White papers, articles and webinars have all been used before to bolster up content but what about presentations from like luminaries that your prospects and / or customers may want to learn from??
I’ve been playing around interviewing people I find interesting, most of these are able to be accessed from this blog.
Perhaps some sort of audio content could be your next winning, attention grabbing piece to attract either new subscribers or convince those “sleeping”on the list to open and read your communications with a revised vigor.